KAYAK GIN / TALKING CEDAR DISTILLERY
CLIENT TALKING CEDAR DISTILLERY [CHEHALIS TRIBAL ENTERPRISES]
ROLE ART DIRECTOR / DESIGNER / STRATEGIST / COPYWRITER
CONTEXTWorking alongside Chehalis Tribal Enterprise [The Confederated Tribes of the Chehalis Reservation]’s Talking Cedar Distillery. Talking Cedar is preparing to launch their new craft gin, Kayak, but are concerned about their brand awareness.
The ask: an effortless-feeling campaign emphasizing craft and their “made for the PNW, by the PNW” mission, promoting them as well as their product.
CONCEPTThe Spirit of the PNW
STRATEGYUtilizing organic connection with bus ads, craft spirit magazine spreads, grocery store sampling, and appearances at the 2024 Vancouver Wine + Jazz Festival + Washington County Fair. Combined with beautiful colors and imagery that makes any PNW-lover feel right at home.
ART DIRECTION + DESIGN + COPY ZOE KERSTEN
STRATEGY KALEN BEGGS / ZOE KERSTEN
ACCOUNT MANAGEMENT LIONEL DETRINIDAD
PROJECT MANAGEMENT SUJALA CHITTOR