02 TAILORED COFFEE ROASTERS

CLIENT TAILORED COFFEE ROASTERS

ROLE LEAD ART DIRECTOR

CONTEXT

Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.

CONCEPT

IYKYK [IF YOU KNOW, YOU KNOW]

STRATEGY

Taking the issue of lack of visibility and transforming it into a sense of exclusivity. A campaign inspired by the underground music/art scene and the appeal in ambiguity.

ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS

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