TAILORED COFFEE — Zoe Kersten

ZOE KERSTEN

Zoe Kersten is a multidisciplinary creative.

Zoe specializes in graphic design and art direction. She also likes cool mockups, weird textures, and making friends.

02 TAILORED COFFEE ROASTERS

CLIENT TAILORED COFFEE ROASTERS

ROLE LEAD ART DIRECTOR

CONTEXT

Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.

CONCEPT

IYKYK [IF YOU KNOW, YOU KNOW]

STRATEGY

Taking the issue of lack of visibility and transforming it into a sense of exclusivity. A campaign inspired by the underground music/art scene and the appeal in ambiguity.

ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS

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