ZOE KERSTEN



ABOUT ME
RESUME



Zoe Kersten is an art director and graphic designer.

Zoe specializes in advertising, branding, and publication. She also likes cool mockups, weird textures, and making friends.
02 TAILORED COFFEE ROASTERS





CLIENT TAILORED COFFEE ROASTERS
ROLE LEAD ART DIRECTOR



CONTEXT
Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.

CONCEPTIYKYK [IF YOU KNOW, YOU KNOW]

STRATEGYTaking the issue of lack of visibility and transforming it into a sense of exclusivity. A campaign inspired by the underground music/art scene and the appeal in ambiguity.



ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS