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CASCADA is a LEED Platinum-certified luxury hotel and spa based in Portland, with built environments that are as good for your body as they are for your health. They wanted modern, clean work that felt like a breath of fresh air while still prioritizing functionality for hotel and spa guests.
As the contract Art Director and Designer, I completed a series of long-term projects for CASCADA, the first being the six brand pillars, pictured above. Inspired by woodblocking and stamps, these icons were created to have an organic, imperfect, made-from-scratch feel while still being scalable and useful across a wide range of design mediums.
As the contract Art Director and Designer, I completed a series of long-term projects for CASCADA, the first being the six brand pillars, pictured above. Inspired by woodblocking and stamps, these icons were created to have an organic, imperfect, made-from-scratch feel while still being scalable and useful across a wide range of design mediums.
I worked on a wide range of projects for this client, including a brand guide, magazines/brochures, signage, email layout design, packaging, UI/UX, illustrations, decks, stationery, and more. My art direction work revolved around interior design, social media, and photography/videography direction.
IN-ROOM BROCHURES
ENTERTAINMENT FACT SHEET SALES TEAM
NEIGHBORHOOD INFO SHEET FOR GUESTS
INFORMATIONAL 1-PAGER FOR CORPORATE RETREATS