As the contract Art Director and Designer, I completed a series of long-term projects for CASCADA, the first being the six brand pillars, pictured above. Inspired by woodblocking and stamps, these icons were created to have an organic, imperfect, made-from-scratch feel while still being scalable and useful across a wide range of design mediums.

I worked on a wide range of projects for this client, including a brand guide, magazines/brochures, signage, email layout design, packaging, UI/UX, illustrations, decks, and more. My art direction work revolved around interior design, social media, and photography/videography direction.