TAILORED COFFEE ROASTERS
CLIENT TAILORED COFFEE ROASTERS
ROLE LEAD ART DIRECTOR
CONTEXT
Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.
CONCEPTIYKYK [IF YOU KNOW, YOU KNOW]
STRATEGYTaking the issue of lack of visibility and transforming it into a sense of exclusivity. A campaign inspired by the underground music/art scene and the appeal in ambiguity.
ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS