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TAILORED COFFEE ROASTERS




CLIENT TAILORED COFFEE ROASTERS
ROLE LEAD ART DIRECTOR



CONTEXT
Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.

CONCEPTIYKYK [IF YOU KNOW, YOU KNOW].

I realized there was no use fighting against something that couldn’t be changed. Despire Tailored’s strong identity and vibrant interior, its location made it easy to miss. So we transformed an issue of lack of visibility into a sense of exclusivity, and built from there. Inspired by the underground scene and skate culture, we employed threshold editing, limited-edition stickers, ambiguous graphics, recurring motifs, and guerilla marketing techniques like wheatpasting to build a Tailored universe.
WORKBrand identity, wheatpaste posters, social graphics, stickers, merchandise, cup stamp, interior revamp
ART DIRECTION


WHEATPASTE GRAPHICS



ANNIVERSARY PROMO MATERIALS



SOCIAL GRAPHICS

    
ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS